About Us

Established over 30 years ago, Image Optics is an importer and distributor focused on supplying independent optical practices throughout New Zealand.

Image Optics imports and distributes a wide range of brands of eyewear covering Men's and Women\ís frames from entry level to High end, including possibly the largest range of petite frames in New Zealand, as well as a selection of European children's frames.

We provide high quality fashion frames across a number of price points looking to select frames that give our practice partners a point of difference. We aim to create active business partnerships with our clients focusing on adding value to their business.

Our Brands

From the JF Rey Design House France:

JF Rey, JF Rey Petite, JF Rey Kids and Teens, Boz, Volte Face and Renoma Eyewear by JF Rey. These frames are hand-made, with high quality materials, each with their own individual attitude and style.

From IVKO Germany:

Vulkan & Nici petite frames, Vaude petite to small sizes, Vulkani Kids, Lillebi girls frames, De Wilden Kerle (the Wild Kids) boys frames.

From Optim Spain:

Colourful ranges by Agatha Ruiz de la Prada in Womenís, Teens Petite and Kids.

From BBig Holland:

Kids/Teens high Quality fashion frames.

From Blacknovum Austria:

offers a range of high quality metal and acetate European styled frames only in black and all the frame components are made in Europe.

From Ego Sweden:

Affordable quality fashion Frames, Femina, Henry Lloyd.

From Monoqool Denmark:

Innovative high quality frames, Stainless and NXT as well as the new O2 acetate series arriving 2013.

From Unisol and Eyecraft Australia:

Entry level, great quality Stainless Steel, Titanium Acetate and Metal fashion Menís and Womenís Frames.

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Our Brands