About Us

Established over 40 years ago, Image Optics is an importer and distributor focused on supplying independent optical practices throughout New Zealand.

Image Optics imports and distributes a range of designer brands of eyewear for Men, Woman and and Children. We also carry a large range of Petite frames specifically designed for smaller faces.

We provide high-quality fashion frames across a number of price points looking to select frames that give our practice partners a point of difference. We aim to create active business partnerships with our clients focusing on adding value to their business.

Our Brands

Maison Jean-Francois Rey, France

The JF Rey house of design is based on the values of artistic freedom and innovation. All collections are made with high-quality materials, each with its own individual attitude and style. Every model is an original piece imagined by the designers in their creative studio. Their collections include:

JF Rey Men and Ladies expresses an offbeat and differentiating style defining itself though innovation and contemporary design.

Boz, creative in nature with organic aesthetics inspired by life whose style defies established rules through artistic expression.

Volte Face, the collection explores the richness of translucent and coloured acetates with the finese of shapes.

JF Rey Petite, a chic and complicit collection created for the smaller face. With strong colours and modern shapes the collection is for ladies looking for original frames perfectly adapted to their face.

JF Rey Kids & Teens, Designed for boys and girls between ages of 4 to16. Faithful to the creative spirit of the house of JF Rey using distinctive design and exclusive colours these frames take up the stylist code of the adult ranges.

Caroline Abram Paris

Caroline Abram’s collections are intended for all the women who want to feel beautiful, sensual, or just themselves. Her collections include:

Caroline Abram both Optical and sunglasses. These frames amaze by their colours, freshness and boldness revealing tangy shades with impulsive and attractive forms.

Blush by Caroline Abram, an affordable highly individual colourful collection of optical and sunglass frames that embellishes like Blush on the cheeks.

Kids Collection. In 2014 after often being asked “do you make childrens frames” Tetes a Lunettes” was launched. A mother & Daughter/Father & Son collection designed by Caroline for children between 4 and 12 years. The boys collection is inspired by the men’s Talla Eyewear range.

Talla Eyewear

Talla Eyewear is a men’s optical and sunglass collection imagined and designed by Gianluca Gualandi the husband of Caroline Abram. Since 2008 he collaborated in the creation and development of the brand Caroline Abram. Then in September 2016 he presented his own range “Talla Eyewear” dedicated entirely for men. In his collections he claims discretion in everything, seeing eyewear as the ultimate accessory of masculine elegance

IVKO Germany

For more than 30 years, the IVKO Group has been successfully active as a manufacturer and distributor of eyewear, especially in the areas of children and affordable fashion for men and women. IVKO relies on high-quality and innovative materials, optimal fits, with fashionable colours and patterns .The brands that we distribute in NZ are:

Vulkan, not only suitable for children and Teens thanks to a large selection of sizes 46-52 it is also a treasure trove for adults with petite faces. Amongst the current collection you will find modern colour contrasts and variety of shapes in metal, acetate, and metal/acetate combination

Vaude, a mens collection is a contemporary range with simple yet meaningful style. Remaining true to the well known sustainable outdoors clothing brand “Vaude” this collection is for anyone looking for light, technical but stylish for everyday wear.